523K followers
- Up 28K this year
- 76M impressions this year
- Reach up 359% year over year
Case study
Dr. Caroline Leaf
Neuroscientist, mental-health author, and podcast host.
In 12 months her reach and engagement roughly tripled. In the same year most accounts went backwards. Ilai runs her entire content operation across eight platforms, with zero spent on ads.
0M+
Impressions in 12 months
7.9M+
Engagements earned
0K+
New followers gained
10.4M+
Video views
Totals for the last 12 months, across Facebook, Instagram, YouTube, TikTok, X, Threads, Bluesky, and Substack. No paid promotion.
Year over year
She moved the opposite way from the industry.
The cleanest like-for-like comparison, this year against last. Reach up 204%, engagement up 210%.
Where the growth came from, by platform
+359%
+549%
+155%
+42%
+39%
The challenge
A serious expert, eight platforms, and no time to be everywhere.
Dr. Leaf reaches an audience that skews women 35 to 50 who come to her for careful, researched work on the mind. That audience is spread across eight platforms, each with its own format, rhythm, and voice. Showing up on all of them, every day, in her voice, is a second full-time job.
Generic agencies solve this with sameness: the same clip cut nine ways, captions that could belong to anyone. Ilai took on the whole operation instead, run on our Signal Method. We study her market, write in a voice we built with her, publish across all eight platforms, and answer her community in the minutes that matter, with people directing every call.
The divergence
The field went down. She went up.
Both lines start at the same point twelve months ago. One follows the industry average. The other is Dr. Leaf.
Dr. Caroline Leaf
Industry average
+204% reach -12% average Same start · 12 months ago
Platform by platform
Where each audience stands now.
Current standing across the eight platforms Ilai runs, all grown organically.
932K followers
- Up 46K this year
- 129M impressions this year
- Her biggest single audience
YouTube
1.26M views
- 100K watch hours
- 11K new subscribers
- 4.1% click-through rate
TikTok
+39% follower growth
- Fastest-growing of her platforms
- Built from a standing start
- Followers up 39% year over year
X · Threads · Bluesky · Substack
4 more platforms
- Her voice, adapted for each feed
- Written and published by people
- One idea, shaped for where it lands
Why it worked
What actually drove the growth.
The growth is not luck. It comes from four commitments baked into the Signal Method.
01
Researched, not guessed
Every piece is grounded in her market, her audience of women 35 to 50, and what they actually respond to. Specific beats generic on every platform.
02
A person signs off on everything
A US team wrote her angles and signed off on every post before it went live. The software cleared the busywork so people kept judgment on the work that carried her name.
03
Everywhere, one voice
One idea, adapted for eight platforms and posted in a single voice we built with her and hold to on every feed.
04
The first minutes decide
An engagement engine answers her community in her voice in the first minutes, the window that decides whether a post travels or stalls.
The context
Across the industry in 2025, the average account’s reach fell about 12% and engagement dropped close to 28%. The typical Facebook page now reaches only 1 to 2% of its own followers. Against that, Dr. Leaf’s reach and engagement roughly tripled.
She grew at a size where most accounts flatten out, in a year the whole field shrank.
Start here
Want results like these?
Tell us about your work and we'll send a free game plan for your brand, market, and audience, yours to keep. You'll see where the attention is before you decide anything.
Social or podcast production from $5,500/mo. Community engagement as an add-on.