Specific beats generic
Content that names your market, your competitors, and the one person you sell to travels. Content that could belong to any brand in your category gets scrolled past.
About
A small senior team that does the work of a
A small senior team that does the work of a
whole content department.
Ilai is human-led and human-gated. People set the voice, write the angles, and approve everything before it ships. The software we built ourselves lets a senior US team run a content operation the size of a full department.
What we believe
The rules we won't break on your account.
These decide what we make, what we turn down, and where the hours go each week.
The internet has enough AI slop
Say-nothing, made-in-bulk content is everywhere now, and audiences have learned to tune it out. We make the kind a person researched, wrote, and put their name on.
The first hour decides everything
A post lives or dies on the hook and the first hour of replies. We staff those minutes and answer in real time, instead of shipping and walking away.
You should be selling, not posting
Running an audience across five platforms is a full-time job. Yours is closing the people it sends you. The posting, the replies, and the reporting are ours.
The team
A senior team that has done this before.
We keep the studio small and senior on purpose. Our team brings over 20 years of leading, building, and growing organizations, with the technical and the creative side under one roof. The people who plan and make the work are the ones who run your account.
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20+ years of operating
Our team has spent two decades leading, building, and growing organizations, not just posting to them.
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Technical and creative
The people who build the software and the people who set the voice are on the same team, so nothing gets lost in a hand-off.
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Proven at real scale
Our work is trusted by creators and brands whose audiences run into the millions, across every major platform.
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Senior hands only
No account managers, no hand-off to juniors. The people who plan and make the work are the ones who run your account.
350+
Researched posts a month
50
Clips from each long-form
13
Platforms, one voice
20+
Years building organizations
How we're different
What a normal agency does, and what we do instead.
The gap comes down to research and our own software, which let us do by hand what most agencies paper over with volume.
- Guesses what might work and posts itResearches your market and audience first, then writes each piece to a target
- A different tone on every platformOne voice on every platform, set with you and checked on every piece
- Content shipped on autopilotA senior editor reviews and approves every piece before it goes out
- A monthly PDF report that lands weeks lateA live dashboard that updates as the work runs, open to you any time
- Promises sales it can't controlReports the interest and intent it surfaces, then hands off at your funnel
Our standard Human-led.
Human-led.
Human-gated.
Under the work sit research and publishing engines we built ourselves, the kind that usually take a whole department to run. They carry the volume so a small senior team can cover every platform without cutting corners.
People stay in charge of everything that carries a name. We direct the strategy, set the voice, and sign off on every piece before it ships. That is how the quality holds at scale, and why the work sounds like you instead of like software filling space.
And we do it above board. Everything runs through real accounts and official tools, with real people writing and replying. No bots, no bought followers, no fake engagement, nothing that risks your accounts or breaks a platform's rules.
P.S. A person wrote every word on this site.
People set the voice People sign off on everything Software carries the volume
Start here
Ready to be everywhere your audience is?
Tell us about your work and we'll send a free game plan for your brand, market, and audience, yours to keep. You'll see where the attention is before you decide anything.
Social or podcast production from $5,500/mo. Community engagement as an add-on.